10 Offline Tightwad Marketing Strategies to Help You Get More Clients
Tightwad marketing is the art of doing more with less, or using your creativity instead of your checkbook to get the word out about your business. Even though the saying, If you build it they will come worked for Kevin Costners character in the movie, Field of Dreams, life doesn't often imitate art.
inexpensive marketing, tightwad marketing, marketing on a budget, marketing on a shoestring, Donna Gunter, Online Buainess Coaching Company
Copyright 2006 Donna Gunter
Several years ago, in response to client requests for no-cost or low-cost marketing techniques, I coined the term "tightwad marketing". My definition of tightwad marketing is the art of doing more with less, or using your creativity instead of your checkbook to get the word out about your business.
Even though the saying, If you build it they will come worked for Kevin Costners character in the movie, Field of Dreams, life doesn't often imitate art. Usually the first thing that pops into someones mind when they think about marketing is, I've got to place an ad. Place a few ads and soon your marketing budget has totally dried up. Statistics say that someone must see your ad six times in the same publication before thinking of using your business. If its a weekly or monthly publication, that could be six weeks to six months down the road, and you can't afford to wait that long!
In order for t
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